Touchpoint Blog http://blog.touchpointuk.com Touchpoint's blog Wed, 01 Sep 2010 10:05:03 +0000 http://wordpress.org/?v=2.8 en hourly 1 We’re Finalists in the UK Packaging Awards 2010! http://blog.touchpointuk.com/?p=950 http://blog.touchpointuk.com/?p=950#comments Wed, 01 Sep 2010 10:04:11 +0000 admin http://blog.touchpointuk.com/?p=950 Morrisons Home Baking

We’ve been shortlisted for the Best Re-Packaging of a Brand for our re-design of Morrison’s Home Baking Category.

We worked together with Morrisons to refresh and develop their Home Baking category which has delivered an impressive increase in sales across the category of 42.8% (and the batter mix has increased by 395.2%).

The key to the new identity was to engage with shoppers, delivering the information they
needed clearly and allowing them to shop quickly and easily. The typography communicates
the product and its benefits, a contemporary colour palette makes the range relevant and
exciting to the shopper. Keeping the communication consistent across the products helped
with shopper selection and a structured design enable translation across the variety of packaging
formats.

Simplicity was the key to the range as it brought together diverse products from flour to cake
decorations, cake mixes to pizza dough. Simple to use instructions were created for back of
pack to continue the shopper support all the way home.

Wish us luck!

]]> http://blog.touchpointuk.com/?feed=rss2&p=950 0 Measuring the Benefits of Design… http://blog.touchpointuk.com/?p=936 http://blog.touchpointuk.com/?p=936#comments Wed, 04 Aug 2010 14:44:43 +0000 admin http://blog.touchpointuk.com/?p=936 Over the last fifteen years or so there has been a steadily increasing desire for design to prove its commercial value, to demonstrate to clients that their investment is tangibly worth it.

This has been driven by a number of factors: the recession of the early 1990s demanded that design stake its claim to straitened budgets; above the line advertising reaches fewer and fewer people, so companies are looking for other routes to achieve a return on marketing investment; and perhaps design is growing up as an industry – recognising itself, and being recognised by clients, as a commercial tool, not just an exercise in beautifying. Other areas of marketing communications already operate on a strictly commercial basis, so why shouldn’t design?…

Read more from the Design Council’s article here
Morrisons Home Baking Range 2010

]]> http://blog.touchpointuk.com/?feed=rss2&p=936 0 Boost in the Spotlight! http://blog.touchpointuk.com/?p=930 http://blog.touchpointuk.com/?p=930#comments Fri, 30 Jul 2010 15:04:23 +0000 admin http://blog.touchpointuk.com/?p=930 Read here about the Boost brand’s growing success…
17-07-10

]]> http://blog.touchpointuk.com/?feed=rss2&p=930 0 spaghetti http://blog.touchpointuk.com/?p=915 http://blog.touchpointuk.com/?p=915#comments Wed, 30 Jun 2010 16:30:02 +0000 admin http://blog.touchpointuk.com/?p=915 Creative ad agency Jung von Matt created a great promotional campaign for Mondo Pasta. They’ve turned the ships in Hamburg harbour into giant spaghetti slurpers! mondo_pasta

]]> http://blog.touchpointuk.com/?feed=rss2&p=915 0 World cup foosball http://blog.touchpointuk.com/?p=909 http://blog.touchpointuk.com/?p=909#comments Fri, 21 May 2010 11:53:21 +0000 admin http://blog.touchpointuk.com/?p=909 foosball-table-1
We, Touchpoint, have a rather good foosball table that we challenge each other to a match and with the world cup app on us it might be a good time to upgrade our humble table.

This is a foosball table created by GRO design and Tim modelmakers. It’s called ‘11 – The Beautiful Game’, because 11 is the number of players on each team, and it’s beautiful when you beat someone and they have to make the tea.

Matt Foulger

]]> http://blog.touchpointuk.com/?feed=rss2&p=909 0 Reggae Reggae Winner! http://blog.touchpointuk.com/?p=899 http://blog.touchpointuk.com/?p=899#comments Fri, 21 May 2010 11:42:33 +0000 admin http://blog.touchpointuk.com/?p=899 Levi-roots_mont_01
From Levi Root’s humble beginnings on a market stall his ever developing brand has seemed to have had a life of its own. Going from a simple spicy sauce through to ready stir in sauces, ready and frozen meals, pastries and nuts it appears anything can have the taste of the Caribbean.

The branding and personailty of the brand remains constant which means it has instant recognition wherever it may pop up in the supermarket.

I am personally waiting for Reggae Reggae ice cream. Surely it cant be a long way off!

Nick Wilson

Creative

]]> http://blog.touchpointuk.com/?feed=rss2&p=899 0 Check out the biggest trends of 2009… http://blog.touchpointuk.com/?p=891 http://blog.touchpointuk.com/?p=891#comments Thu, 17 Dec 2009 11:27:13 +0000 admin http://touchpointuk.com/blog/?p=891 n55085907066_1806037_4195

Put together by the creative minds of the Contagious team every Christmas… this free report is always worth a good flick through! It sums up the consumer trends for 2009 from credit crunch chic, decline of consumer trust to social networking neurosis! And the brands that made the biggest splashes who brought us flash mob dancing, roller babies and a meerkat!

Contagious Report 2009

Read and reflect kids!

Merry Christmas to all
Clare Thornhill

]]> http://blog.touchpointuk.com/?feed=rss2&p=891 0 It’s that time of year again! http://blog.touchpointuk.com/?p=890 http://blog.touchpointuk.com/?p=890#comments Tue, 17 Nov 2009 10:18:21 +0000 admin http://touchpointuk.com/blog/?p=890 Take a look at this excellent Christmas card design for german car maker Volkswagen. I discovered this whilst researching for our design for this year.

Matt Price-Brown
vw_volkswagen_christmas_card

]]> http://blog.touchpointuk.com/?feed=rss2&p=890 0 New Product & Brand Design by Touchpoint! http://blog.touchpointuk.com/?p=874 http://blog.touchpointuk.com/?p=874#comments Thu, 05 Nov 2009 15:46:33 +0000 admin http://touchpointuk.com/blog/?p=874 gorilla-orange-and-apple
We are excited to finally reveal Go-Rilla, the new fruit juice brand we have developed for Cheshire based company Tribeca May. Our brief was to create a completely new look and feel for a range of fruit juices. So over the past few months we have been busy developing the brand name, positioning, design and packaging of the Go-Rilla fruit juices… read the full press release in today’s Marketing Week here

]]> http://blog.touchpointuk.com/?feed=rss2&p=874 0 Spooky Crisp of the week http://blog.touchpointuk.com/?p=863 http://blog.touchpointuk.com/?p=863#comments Tue, 27 Oct 2009 16:04:18 +0000 admin http://touchpointuk.com/blog/?p=863 Happy Halloween, everyone!

ghoul_crisp1

Paul McCoy | Michael Myers stunt double

]]> http://blog.touchpointuk.com/?feed=rss2&p=863 0