It’s great to see Social Networking Sites as a direct feed to general conversation, the media and the headlines.
Today The Times reports Darren Bent’s twittering about his transfer to Sunderland and comments about his boss and The Daily Mail comments on Aussie opener Phil Hughes and his twitter about being left out of the 3rd Ashes Test.
Both stories picked up by BBC News and given further coverage and showing an apparent lack of understanding of the instant spot light social media can give to a subject.
Howard Wright, Creative Director